Archives For June 2013

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16186 Southwest Hazeltine Lane, Tigard, OR 97224, USA

With it’s impeccable details, including wide-plank cherry hardwoods, a gourmet kitchen, wine storage, and arched doorways, we have selected this Bull Mountain Craftsman as our Househappy Property of the Week!

This 3,270 square foot Tigard, Oregon house has 4 bedrooms, 3.1 bathrooms, a large adjacent bonus room, and multiple sitting areas in the low-maintenance backyard. The property is listed by Sue Sullivan with Mahaffy Real Estate at Realty Trust Group in Portland, Oregon, and is on the market for $449,900.

This property post can be found in its original form by clicking here, or view complete gallery below.

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10785 Southwest Heron Circle, Beaverton, OR 97007, USA

We are excited to introduce the newest feature on our blog: Househappy Property of the Week! Every Friday, the Househappy team will select one of our favorite posts from the previous week to share on our blog and social platforms.

This week’s post comes from our home state of Oregon, courtesy of Stacey Owens with Keller WIlliams. This 2,518 square foot Beaverton home includes 4 bedrooms, 3 bathrooms, beautiful hardwood floors, a gourmet kitchen, and––best of all––a covered deck and patio that are perfect for outdoor entertaining.

Being selected as Househappy Property of the Week is a great way to get extra exposure for your listing. If you would like your post to be considered, here is some of the criteria we look for:

  • High quality property photos

  • Detailed posts that include Property Features

  • The broker or seller has taken the time to complete their profile

This property post can be found in its original form by clicking here, or view complete gallery below.

new1 jpegA week after the site’s global launch on March 27th, 2013, Househappy.org was featured in a segment on Portland’s KGW Newschannel 8. Via interviews with Househappy Founder & CEO, Kevin McCloskey, and Robyn Woodman from Business Development, KGW business reporter Joe Smith provides an overview of Househappy’s site and services, as well as a behind the scenes look into our offices in Portland’s Pearl District.

“The real estate industry is on the rebound and it just got another tool to help connect buyers with sellers,” said Smith. “It’s called Househappy.org, a website developed…with one goal in mind: Make it simple, keep it simple, and simply sell property.”

Smith’s segment highlights some of Househappy’s main features including:

  • Photo-driven property posts

  • User-friendly search filters

  • Comprehensive profiles to connect buyers, sellers, and brokers

However, the site is probably best summarized by McCloskey himself, who cites “visual search, simplicity, minimalism, and good design,” as Househappy’s defining principles. “It’s a visual search of properties for sale,” he continued. “Brokers, sellers, and buyers can search and post anywhere in the world for free.”

The above video can be found in its original form by clicking here

According to Sanette Tanaka, a real estate journalist with the Wall Street Journal: “First impressions matter most when it comes to dating, job interviews, and real estate listings.”

So what does the perfect listing look like? Using eye-tracking measurements, researchers have begun to determine how new homebuyers are viewing an online listing.

What do buyers look at?

      • Photos                                     60%
  • Property Description                20%
  • Real Estate Agent Remarks      20%

Tanaka also explains that, for 95% of online homebuyers, it is the shot of a property’s exterior that is viewed first and for the longest amount of time, making it a seller’s most important tool for attracting prospective buyers to their listing. “I think they get the idea that they can discern most of what they need through the photos.”

The takeaway? As the real estate industry continues to move into the digital age and more buyers are beginning their home search online, it is increasingly important for brokers and sellers to provide high quality real estate photos to achieve that crucial first impression and pique a buyer’s interest. “Try to say everything you want to through the photos,” Tanaka says. “Show, don’t tell.”

The above video can be found in its original form by clicking here

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The HousingWire editorial board has named Househappy as one of the top 50 firms in real estate technology. The annual list, called HW REtech:50, features a select group of firms deemed most likely to have an impact on the real estate transaction in the next 12 months.

“As the nation’s real estate markets begin to return to normal, we are seeing a surge of interest within the social and tech communities, as they look to innovate in the real estate space,” said Paul Jackson, Founder and CEO of HousingWire. “The HW REtech:50 recognizes those firms that are out to change how we find, buy, and transact in real estate––from the consumer through to the agent or broker, and everywhere in between.”

Househappy currently appears on the HousingWire website and will be profiled alongside the complete list in the June issue of HousingWire Magazine.

“We have worked hard this year to build a product that we believe will simplify property search and improve the real estate experience,” said Househappy Founder and CEO, Kevin McCloskey. “We are honored to be recognized by HousingWire and happy to be in such good company.”