A Lesson in Real Estate Photography

Househappy —  August 5, 2013 — 3 Comments

Great_Room_3Advertisers understand the correlation between high quality images and sales. (You wouldn’t purchase a piece of jewelry based on a blurry photograph, would you?) And the same is true for real estate. We know that consumers expect to be impressed visually and that photos are often the first and only chance a broker has to make a good impression, so why are so many real estate listings marketed with bad photos?

Ideally, a broker will hire a professional photographer with a DSLR camera, wide angle lens, and the knowledge to properly light and set up a high quality photo; However, if you are a broker who prefers to take their own listing photos, you can vastly increase the quality of your photos using a combination of technique, hardware, and additional software. Here are some tips from real estate photographer Carsten Arnold:

1. Shoot into the corners.

2. Take photos from the height or level the room is most frequently used in.

3. Always use the widest possible angle that your camera is capable of taking.

4. Turn on the lights and turn off the flash.

5. On the iPhone there are two must have photo apps: Pro HDR and Perfectly Clear.

6. For either Mac or PC users, software such as Photoshop Elements, Photoshop, or Gimp are good choices for final image manipulation.

This post can be found in its original form on Uberator



From start to finish, Househappy redefines the modern homeownership experience by providing solutions for home search and maintenance. Sometimes life can distract us from proper home upkeep. That’s why we created Househappytrax, a technology tool designed to simplify home management by storing your home’s DNA. We send a trained professional to gather 250+ points of data specific to your house. The app features document storage, seasonal to-do lists and reminders, a maintenance and improvements calendar, discounts on home products and services, and you can even find trusted home services providers in your area -- all in one convenient location, accessible on any device.

3 responses to A Lesson in Real Estate Photography

    Prudential Indiana Realty August 7, 2013 at 8:48 am

Trackbacks and Pingbacks:

  1. Property of the Week: Contemporary Waterfront Home « Househappy - August 30, 2013

    […] Custom-built to withstand the elements of beach front living, this modern marvel is located in Seattle, Washington and is on the market for $2,450,000. For more photo tips, check out our previous post A Lesson in Real Estate Photography. […]

  2. Sellers: 6 Ways to Generate Buyer Interest « Househappy - September 5, 2013

    […] 2. Use high quality photos. Whether you are marketing online or using flyers, pictures are the first thing a buyer looks at when considering the purchase of a home. For some easy photo tips, check out our previous post A Lesson in Real Estate Photography. […]

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