Advertisers understand the correlation between high quality images and sales. (You wouldn’t purchase a piece of jewelry based on a blurry photograph, would you?) And the same is true for real estate. We know that consumers expect to be impressed visually and that photos are often the first and only chance a broker has to make a good impression, so why are so many real estate listings marketed with bad photos?
Ideally, a broker will hire a professional photographer with a DSLR camera, wide angle lens, and the knowledge to properly light and set up a high quality photo; However, if you are a broker who prefers to take their own listing photos, you can vastly increase the quality of your photos using a combination of technique, hardware, and additional software. Here are some tips from real estate photographer Carsten Arnold:
1. Shoot into the corners.
2. Take photos from the height or level the room is most frequently used in.
3. Always use the widest possible angle that your camera is capable of taking.
4. Turn on the lights and turn off the flash.
5. On the iPhone there are two must have photo apps: Pro HDR and Perfectly Clear.
6. For either Mac or PC users, software such as Photoshop Elements, Photoshop, or Gimp are good choices for final image manipulation.
This post can be found in its original form on Uberator.