Using Twitter for Your Real Estate Business

Househappy —  August 20, 2013 — 2 Comments

Social mediaCreating a strong social media presence is quickly becoming an integral part of the overall marketing strategy for any business––including real estate. Twitter, in particular, is an extremely effective way to increase brand awareness, lend credibility, and create a dialogue between a business and its customers. For brokers, this platform can be a way to drive traffic to your company website and ultimately generate leads.

To get you started, here are three crucial steps from digital marketing expert Alyssa Mattero to guide you on your way to a strong Twitter presence:

1. First things, first. Claim your brand on Twitter!

  • Create a Twitter handle and Twitter name that include your brand and keywords.
  • Write a description that is honest, informative, and somewhat witty––this is often what will determine whether or not someone chooses to follow you.
  • Use a photo of yourself as your profile picture––Twitter is about making connections and people are more likely to connect with a person rather than a company they know nothing about.

2. Determine your goals.

  • Consider the following questions: What are you hoping to achieve on Twitter? Who are you trying to reach?
  • Your twitter goals should consist of 3 parts: a metric, a targeted audience, and a deadline. For example: I want to be followed by 10 moving companies by the September; Or, I want to tweet 10 real estate articles each month.

3. Get started with tweets and followers.

  • Follow people similar to you. (See what your competitors are doing. What are they posting? How many followers do they have?)
  • Follow people you want to follow you––the easiest way to get a follower is to follow that person first.
  • Follow accounts and retweet things that interest you. This shows personality and brings your brand to life.
  • Use hashtags to organize your tweets into categories and make it easier for others to find them in a Twitter search.
  • Content ideas include: company news, company blog posts, industry news, trends and events, quotes, memes, and videos you find interesting.
  • Retweeting can be just as effective as creating your own tweet, and is a great way to connect with other Twitter users and gain followers.

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From start to finish, Househappy redefines the modern homeownership experience by providing solutions for home search and maintenance. Sometimes life can distract us from proper home upkeep. That’s why we created Househappytrax, a technology tool designed to simplify home management by storing your home’s DNA. We send a trained professional to gather 250+ points of data specific to your house. The app features document storage, seasonal to-do lists and reminders, a maintenance and improvements calendar, discounts on home products and services, and you can even find trusted home services providers in your area -- all in one convenient location, accessible on any device.

2 responses to Using Twitter for Your Real Estate Business

    Prudential Indiana Realty August 21, 2013 at 8:29 am

Trackbacks and Pingbacks:

  1. Goal | urbanApexgroup - August 26, 2013

    […] Using Twitter for Your Real Estate Business ( […]

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