“Let’s say—just for a minute—that you’re omnipotent and you can reinvent real estate search… What would you do? Would you tear out all the charts, graphs, maps, lead forms, banner ads, analytics, calculators, other agents, and flashing buttons and strip the listing down to just the essential information? Would you make your user interface soothing and simple? Would you ensure that each listing ONLY shows the agent and/or broker who actually represents the listing? And would you make the whole site free for everyone to use, forever? If that sounds exactly like what you’d do, then you need to head over to Househappy.org.”
In a promo video and comprehensive written review, Eight11 marketing and technology real estate consultant, Tracy Weir, determines that Househappy’s platform is beautiful, but asks: Is it effective?
With almost three decades of marketing experience––including a stint at Inman News as the chief marketing and sales officer––Weir is certainly the right person to answer this question.
Her assessment touches on everything from Househappy’s visual search, clean design, detailed property posts, and ad-free interface, to her interview with Househappy founder and CEO, Kevin McCloskey.
While Weir is certainly a tough critic, she makes one thing clear in the end:
“Househappy is a pleasure to use, plain and simple.”
This post can be found in its original form on Eight11.com.