3 Reasons Why a Great Real Estate Broker is Invaluable

Househappy —  September 26, 2013 — 3 Comments

Let’s face it, everyone and their mother searches for real estate online; No big shocker there. Some sellers and buyers may feel broker representation is irrelevant since they can search online and find a great home themselves or, conversely, a buyer will find their home and make an offer and all is well. If it were only this simple. When brokering real estate, it was never the home search that was mission critical for my clients, it was everything that happened after the house was located or the offer came in from prospective buyers. While each broker brings their own unique skill set to the table, all good brokers excel in the following areas:

Contract Negotiator This skill cannot be undervalued. Like Kenny Rogers says, “You gotta know when to hold’em and know when to fold‘em.” A broker that is a savvy negotiator can mean the difference between buyer closing costs being covered, securing a $10k credit towards a roof replacement, or even saving the deal entirely.

Paperwork Ninja – Attention to detail and building in critical paperwork points have saved many a deal. When representing a buyer I always had a built in week extension written into the contract. Always. Last minute things come up, all parties are stressed, and sometimes you need an extra few days to close a deal. An excellent broker thinks about and plans for all outcomes up front.

Buff it Out – Buyers become personally invested when looking for a new home and selling a home? Forget it, we all know how personal that can be. Put even one emotional party into a negotiation situation and the whole deal can blow up. Having a broker negotiate the deal provides a great non emotional buffer to step in and gain mutual acceptance.

After all, at the end of the day a buyer wants to buy and a seller wants to sell, it may be in your best interest to find a savvy broker that can bring both parties together in a mutually beneficial transaction.

profeshpicRobyn Woodman is the head of Househappy Business Development and a regular blog Contributor. For more information about Robyn and her experience as a real estate broker, click here



From start to finish, Househappy redefines the modern homeownership experience by providing solutions for home search and maintenance. Sometimes life can distract us from proper home upkeep. That’s why we created Househappytrax, a technology tool designed to simplify home management by storing your home’s DNA. We send a trained professional to gather 250+ points of data specific to your house. The app features document storage, seasonal to-do lists and reminders, a maintenance and improvements calendar, discounts on home products and services, and you can even find trusted home services providers in your area -- all in one convenient location, accessible on any device.

3 responses to 3 Reasons Why a Great Real Estate Broker is Invaluable

    Prudential Indiana Realty September 30, 2013 at 9:20 am
    Joshua Singleton October 26, 2013 at 10:35 am

    Very good article. I agree that a broker is a valuable part of home purchasing. Now, if only there was a service that combined the home loan / mortgage process with the broker …. essentially a one stop home owning experience.

Trackbacks and Pingbacks:

  1. 3 GREAT Reasons Why a Professional Real Estate Agent is Valuable! | thetempleteam - November 20, 2013

    […] taken from original article written by Robyn Woodman and published […]

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