The Keywords That Might Help Sell Your Luxury Home

Househappy —  November 7, 2013 — 1 Comment

Now that the housing market is recovering, million dollar homes are selling faster than ever; And while sellers may have downplayed certain features during the great recession, it is once again acceptable to promote those “extras” that make your luxury homes unique.

According to experts, the most desirable trends right now are marble, impressive windows, and wine cellars:

Listings for luxury properties with wine cellars have risen 30% over the past two years. Marble baths are up 78%; oversized windows, 56%; floor-to-ceiling windows, 39%; marble floors, 30%; ceiling windows, 37%; gyms, 28%; private elevators and tennis courts, each up 24%. Home listings with panoramic views and ocean views are both up 18%. In contrast, the number of listings featuring hardwood floors and plantation shutters each fell by 13%. Listings for barbecues and hardwoods were down 13%.

These trends let sellers and brokers know what to emphasize when selling a luxury home. Using certain keywords or highlighting specific features may help your listing stand out to potential buyers.

This post can be found in its original form on MarketWatch

Photo credit: iStock



From start to finish, Househappy redefines the modern homeownership experience by providing solutions for home search and maintenance. Sometimes life can distract us from proper home upkeep. That’s why we created Househappytrax, a technology tool designed to simplify home management by storing your home’s DNA. We send a trained professional to gather 250+ points of data specific to your house. The app features document storage, seasonal to-do lists and reminders, a maintenance and improvements calendar, discounts on home products and services, and you can even find trusted home services providers in your area -- all in one convenient location, accessible on any device.

Trackbacks and Pingbacks:

  1. Property of the Week Uses Househappy Features to Highlight Luxury Amenities « Househappy - November 8, 2013

    […] market is recovering, luxury homes are selling at a faster rate. Brokers and sellers are once again highlighting key features to help sell their million-dollar homes, and Househappy makes it easier than ever to call attention […]

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