Archives For Marketing

After a short hiatus, we are back and better than ever. Our site has a fresh new look and we have a lot going on here at Househappy. Hopefully you have had a chance to check out some of our sweet new features:

  • Property Alerts (real-time notifications on listings that become available in this hot market)
  • Search by neighborhood or school district
  • Walkability scores and school ratings
  • An RMLS direct feed for the most up-to-date listings in Oregon and Southwest Washington
  • A carefully curated selection of the best local real estate agents, links to reputable mortgage providers, and a Marketplace with home service providers.

Sign-up for My Househappy (upper right corner) and start taking advantage of all the new features we have to offer.

Check back soon — we have some great content and announcements coming!

According to recent data from Pew Research Center, Pinterest is now more popular than Twitter or Instagram. Surveys indicate that while Facebook continues to reign supreme, LinkedIn ranks as the second most popular social network, and Pinterest has surpassed Twitter for third.

But why does this matter?

More than simply being the third most popular social network, Pinterest drives more referral traffic than Google Plus, YouTube, and LinkedIn combined, and more than either Bing or Yahoo.

Brokers like Michael Gardner of Malibu Real Estate have learned that Pinterest can be a powerful marketing tool for any real estate business. Within minutes of creating a Pinterest board showcasing high quality photos of a luxury mobile home he had listed, he received two showing requests and two weeks later was drafting an offer.

“My marketing campaign now is to pay for ads on Facebook and Google and point them to this site,” he said. “I’ve decided to skip the traditional property site, as people seem far more interested in sharing this.”

Looking for similar results? Here are 5 tips for using Pinterest to drive traffic:

1. Add a URL to the description of your pin: Though Pinterest automatically adds a link to your pinned image, users need to first click to expand the image, then click the image again in order to access the link. By adding a URL to the description, you will streamline this process and make it more likely for a user to click through to the original content.

2. Add categories to your boards: Not only will this make it easier for users to find your specific content, but your pins will show up in the feed for that category in addition to your followers’.

3. Pin popular content: Fortunately for real estate brokers, relevant categories like Home Decor, Design, and Travel & Places, all fall into the top 12 most popular boards on Pinterest. Create boards and pin content that is trending, this will lead to more re-pins and click-throughs.

Pinterest boards from NYC real estate firm The Corcoran Group.

4. Pin your own content: If you want to drive traffic to your own website or blog, pin content directly from the source. Consider adding categories like home decor, neighborhoods, or architecture and design to your blog to help drive traffic. Or use photos from your listings to create boards like “Dream Kitchens,” “The Best of San Diego,” or “Organizing Ideas for the Home Office”.

5. Use hashtags: Adding relevant keywords and hashtags can help users find your content when searching Pinterest. Be specific and unique when naming boards or creating descriptions.

Source: Inman, Social Marketing Writing

Images: Pinterest

Screenshot hh JPEG

“Let’s say—just for a minute—that you’re omnipotent and you can reinvent real estate search… What would you do? Would you tear out all the charts, graphs, maps, lead forms, banner ads, analytics, calculators, other agents, and flashing buttons and strip the listing down to just the essential information? Would you make your user interface soothing and simple? Would you ensure that each listing ONLY shows the agent and/or broker who actually represents the listing? And would you make the whole site free for everyone to use, forever? If that sounds exactly like what you’d do, then you need to head over to Househappy.org.”

In a promo video and comprehensive written review, Eight11 marketing and technology real estate consultant, Tracy Weir, determines that Househappy’s platform is beautiful, but asks: Is it effective?

With almost three decades of marketing experience––including a stint at Inman News as the chief marketing and sales officer––Weir is certainly the right person to answer this question.

Her assessment touches on everything from Househappy’s visual search, clean design, detailed property posts, and ad-free interface, to her interview with Househappy founder and CEO, Kevin McCloskey.

While Weir is certainly a tough critic, she makes one thing clear in the end:

“Househappy is a pleasure to use, plain and simple.”

This post can be found in its original form on Eight11.com

Social mediaCreating a strong social media presence is quickly becoming an integral part of the overall marketing strategy for any business––including real estate. Twitter, in particular, is an extremely effective way to increase brand awareness, lend credibility, and create a dialogue between a business and its customers. For brokers, this platform can be a way to drive traffic to your company website and ultimately generate leads.

To get you started, here are three crucial steps from digital marketing expert Alyssa Mattero to guide you on your way to a strong Twitter presence:

1. First things, first. Claim your brand on Twitter!

  • Create a Twitter handle and Twitter name that include your brand and keywords.
  • Write a description that is honest, informative, and somewhat witty––this is often what will determine whether or not someone chooses to follow you.
  • Use a photo of yourself as your profile picture––Twitter is about making connections and people are more likely to connect with a person rather than a company they know nothing about.

2. Determine your goals.

  • Consider the following questions: What are you hoping to achieve on Twitter? Who are you trying to reach?
  • Your twitter goals should consist of 3 parts: a metric, a targeted audience, and a deadline. For example: I want to be followed by 10 moving companies by the September; Or, I want to tweet 10 real estate articles each month.

3. Get started with tweets and followers.

  • Follow people similar to you. (See what your competitors are doing. What are they posting? How many followers do they have?)
  • Follow people you want to follow you––the easiest way to get a follower is to follow that person first.
  • Follow accounts and retweet things that interest you. This shows personality and brings your brand to life.
  • Use hashtags to organize your tweets into categories and make it easier for others to find them in a Twitter search.
  • Content ideas include: company news, company blog posts, industry news, trends and events, quotes, memes, and videos you find interesting.
  • Retweeting can be just as effective as creating your own tweet, and is a great way to connect with other Twitter users and gain followers.

This post can be found in its original form on ChicagoAgentMagazine.com