Curb appeal—everyone wants it, but not everyone knows how to achieve it. Especially when it comes to capturing engaging photos for online listings. Here are four relatively simple ways to take your exterior shots to the next level.
1. Focus on the front door. It’s important to set a welcoming tone with exterior shots. Consider both symmetry and framing, paying special attention to the front door. An inviting image will make a lasting first impression.
2. Deal with the driveway. Make sure that you remove all detritus from the driveway, including garbage cans and recycling bins. If your driveway is paved, consider hosing it down and using an indoor-outdoor broom to scrub stains.
3. Let there be light. A well-lit home is as much about security as it is about aesthetics. But in photographs, lighting is paramount. Try taking photos at different times of day to find out when your home looks best—and rely on natural light as much as possible. Harsh artificial lighting can make a home seem dated.
4. Use plants for color. Make sure that there is mulch in garden beds or add colorful flowers. This will help give your photos a pop of color, as well as highlight any landscaped areas that add value to the home.
Illustration: Julia Rothman