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Who rules your “Internet Empire”?

Mark Graham and Stefano De Stabbata, researchers at the Oxford Internet Institute, have created a map to help you answer this very question. By resizing each nation to reflect the number of Internet users and displaying their most popular website, the map provides a geographical look at the global internet sovereigns.

While Facebook comes in second, it is clear that Google reigns supreme as the most popular site in North America, Europe, and parts of south Asia.

“The power of Google on the Internet becomes starkly evident if we also look at the second most visited website in every country,” Graham and De Stabbata write. “Among the 50 countries that have Facebook listed as the most visited visited website, 36 of them have Google as the second most visited, and the remaining 14 countries list YouTube (currently owned by Google).”

In order of popularity, the most visited websites per country are as listed:

  1. Google
  2. Facebook
  3. Baidu
  4. Yahoo!
  5. AlWatan Voice
  6. Mail.ru
  7. VK
  8. Yandex

But why does this matter?

According to Graham and Stabbata, this data may be more significant than we realize:

We are likely still in the very beginning of the Age of Internet Empires. But, it may well be that the territories carved out now will have important implications for which companies end up controlling how we communicate and access information for many years to come.

This article can be found in its original form at The Atlantic